Having been in Liquor Retail for a number of years, Liquor City’s founder and chief Manuel De Atouguia decided a radical change was required, not only in the way liquor stores looked but in the manner their customers were treated. He set about building a brand which asked the question "What do South Africans want”.
At a time when very little variety was available he ventured into other continents and discovered brands which he felt met with the desires of the South African people.
No photos uploaded...
